Volkswagen Ecology AD

Water


"What if our roofs collected water?"
With a factory roof the size of Monaco it would be silly not to. We get through 1.4 million cubic metres of collected rainwater a year. And just for extra brownie (greenie?) points, we recycle it up to seven times.


Eco-friendly


"Can a car ever be eco-friendly?"
Well, our latest BlueMotion Polo is green enough to be tax exempt - in fact, it actually gives off less CO2 than any other car in its class. That's good, but we think we can still do better.

車のPHを出さずに"Volkswagenがeco"について語るPrint Work

「伝えたい事を間違いなく生活者に伝えたい」
という事を軸に制作されている。
表現もシンプル。

真摯的で好印象。

Advertising Agency: DDB London, UK
Creative Director: Grant Parker
Art Director: Steve Wioland
Copywriter: Matt Woolner