hommage的広告

"Cannes Lions 2007 Winners: Outdoor, Gold"に輝いた
Legoの屋外ポスター。





Charles C. Ebbets Construction workers eat their lunches atop a steel beam 800 feet above ground, at the building site of the RCA Building in Rockefeller Center.

パロディーというよりは
オマージュ的な印象の広告。
広告として新鮮なアプローチ。

Advertising Agency: Jung von Matt, Hamburg, Germany
Creative Director: Arno Lindemann, Bernhard Lukas
Copywriter: Daniel Schaefer
Art Director: Szymon Rose
Photographer: Achim Lippoth
Account Supervisor: Katharina Schablitzki
Advertiser's Supervisor: Katharina Sutch
Art Buyer: Martina Traut