Beate Uhse

ドイツで女性が企業した、アダルト玩具会社のキャンペーン誘導サイン

Website:Beate Uhse
wikipedia

Released:August 2008
Brand name:Beate Uhse
Agency:CAYENNE
Country:Germany

Honda Fit

"If you are going to get another car, let us remind you a couple of things."

"Do you think there's another car with more features? Forget it."

Advertising Agency: Fischer America Comuicação Total, Brazil
Art Director: Ricardo Big Passos
Copywriter: Gustavo Diehl
Creative Directors: Pedro Capelletti, Flavio Casarotti
Photographer: Ricardo Barcellos
Art Buyer: Felipe Cunha

Fiat Mille DM

Brazil

SoyJoy from USA

Advertising Agency: RPA, Santa Monica, California, USA
Creative Director: Mark Erwin
Art Director: Kelly Beck
Copywriter: Kathy Hepinstall
Illustrator: Gary Taxali
Typographer: Linzie Hunter
Published: June 2008

組み立て

Cover it or Uncover it?

Advertising Agency: DDB Shanghai, China
Creative Directors: Michael Dee, Jody Xiong
Art Directors: Jody Xiong, Eric Sun, Leo Wan
Copywriter: Meredin Xu
Illustrators: Xiao Longhua, Jody Xiong
Photographer: Song Bo
Published: February 2008

Braun Trimmer

Agency: BBDO, Duesseldorf
Executive Creative Director: Toygar Bazarkaya
Creative Director: Toygar Bazarkaya
Copywriter: Daniel Aykurt
Art Director: Daniel Aykurt
Photographer: Ralf Gellert

切れる、よう切れる

WMF Knives







Advertising Agency: Leo Burnett, Bangkok, Thailand
Executive Creative Directors / Creative Directors: Keeratie Chaimoungkalo, Sompat Trisadikun
Copywriter: Kittisak Prechapanich
Art Directors: Supachai Toemtechatpong, Sompat Trisadikun
Account Supervisor: Veevit Teotrakoon
Retoucher: Presto
Production House: Haamchua Co.

実は普段の食生活に近い存在

"Volkswagen Trucks.
For ever kind of load."

Agency: Almap BBDO Comunicações, São Paulo
Advertiser: Volkswagen
Product: Volkswagen Trucks

パラドックス

Released: June 2008
Agency: Gitam BBDO
Brand: Osem TOMATO KETCHUP
Executive Creative Director: Guy Bar
Creative Director: Eran Bar-Yochai
Copywriter:Ariel Vitkon
Art Director:Ariel Vitkon

HONDA 燃料電池車 キャンペーン AD

"Honda FCX Clarity"
二酸化炭素などの排出ガスはゼロ、出すのは水だけという車







Web Site: http://www.honda.co.jp/FCX/index.html

Brand: Honda FCX Clarity
Agency: Wieden + Kennedy London
Country of production: United Kingdom

鮮やかさForever

Ariel洗剤のAD




Advertising Agency: Publicis QMP, Dublin, Ireland
Executive Creative Director: Carol Lambert
Art Director: Nicholas Pereira
Copywriter: Priscilla Groves
Retoucher: Taylor James
Photographer: Simon Burch

“こんな感じ”

運転席が後ろにあると思うくらい
コントロールできるよ。
という機能性をユーモアに“こんな感じ”表現。

Volkswagen Park Distance Contro






"Parking made easy. The Volkswagen Golf Variant with Park Distance Control."

Advertising Agency: DDB Germany, Berlin, Germany
Creative Directors: Bert Peulecke, Stefan Schulte
Art Directors: Gen Sadakane, Tim Stübane
Account Executives: Mia Drexl-Schegg, Silke Lagodny
Copywriter: Jan Hendrik Ott
Photographer: David Cuenca
Chief Creative Officer: Amir Kassaei

疑似実感系AD

液体洗剤のAD。

"The power of one drop."


プル部分が液体洗剤に
はがすときれいなお皿が登場。
少ない量でパーフェクトにキレイになる。

生活情報と機能情報をギミックで表現。

Advertising Agency: Grey Bucharest, Romania
Creative Directors: Claudiu Dobrita, Stefan Vasilachi
Art Director: Mihai Tenovici
Copywriter: Cristina Popescu
Photographer: Tudor Cuciuc
Other additional credits: Roxana Matasel
Released: April 2008

IKEA

IKEAです。六角レンチ1本で組み立てられる。
IKEAの組み立て説明書がそのまま広告に。
IKEAです。

Art Director: Isaac Pagan
Copywriter: Ben Levy

スシ

"Tonight I'm going out."

洗剤のAD。
見た目イイ感じです。

Product: Ace
Agency: Grey Milano / Milano
Executive Creative Director: francesco emiliani
Creative Director: Barbara Cicalini
Art Director: Daniele Freuli

Copywriter: Paolo Moretti

Photographer: Zona 13
Country : Italy

粘着最強グランプリ

Germanyから紙テープの広告。
強力粘着感でてます。






"tesa Pack ultra storong®"

教会のポスター

The Evangelical Lutheran Church of Finland


"Jesse really digs ya, man."


"Room for faith you consider yours."

"I can see you hurt inside, tough guy."


"Room for faith you consider yours."


"What would Jesus do?"

Advertising Agency: TBWA\PHS Helsinki Oy, Helsinki, Finland
Art Directors: Mikko Torvinen, Ossi Honkanen
Copywriters: Antti Toivonen, Tommi Laiho
Published: November 2007

Toyo タイヤ たこ

"Gripping performance."

グリップという機能情報をユニークに表現。
自然界にいる“たこ”を使うことによって
自然界から想起されたテクノロジーという
感じも受けます。

Advertising Agency: GMASCO, Dubai, UAE
Creative Director: Khalid Radwan
Art Director: Harshad Badbe
Copywriter: Shantesh Rao
Illustrators: Akbar Ibrahim, Kruti Soni
Photographer: Kundan Raut
Client Servicing: Lester Fernandes
Account Planner: Anish Pandit
Published: March 2008

ウエットスーツ

"Radiator Wetsuits"の広告。
“暖かい”という商品機能情報訴求をユーモアに表現。






Advertising Agency: The Furnace, Sydney, Australia
Creative Director: Rob Martin Murphy
Art Directors: Luke Duggan, Paris Giannakis
Copywriter: Andrew Allsop
Illustrator: Justin Lee Willians



Illustrator: Justin Lee Willians: Website